The Challenge
In the span of eight short years, Greentank has become the preferred vape hardware provider across the US and Canada. For Greentank Director of Sales, Allister Warren, staying on top, in large part, falls onto the shoulders of his sales team.
“Finding high quality contact information for decision makers in the cannabis space is a challenge, and the amount of time my team spent scouring the web for quality emails and phone numbers just wasn’t sustainable. My team splits their time between business development and account management, and to help them be effective at both, I knew I needed to find a cannabis data tool that could better support them.”
The Solution
Emerald Intel delivered on each of Greentank's requirements:
- Access to quality, reliable data.
- An intuitive, frictionless user experience.
- The ability to create lists and reports easily.
- Integration with Salesforce.
- Reliable customer support.
The Results
After implementing Emerald Intel, Allister and his team have experienced multiple efficiency gains.
"EI makes the time-consuming process of list generation simpler. Instead of having to pull information from left right and center, we start with EI, allowing the team to dedicate time to data and information mining more concisely."
And of course, the ability to push key decision makers into Salesforce with the click of a button means the team can spend more time on thoughtful outreach and less time on manual data entry. The Greentank sales team has even established daily, dedicated time in EI to ensure they stay on top of prospecting.
“It's easy for business development efforts to fall to the wayside when you need to balance that with account management, so setting dedicated time for list gen and outreach through EI ensures we are constantly pushing the ball forward from a net new business perspective.”
From the initial demo, to onboarding, and now ongoing support, Allister and his sales team have been impressed by the client-first approach they’ve experienced with Emerald Intel.
“From the start, everything has been top notch, and it’s been great to partner with a team that proactively reaches out for ideas and feedback on how they can make their offering even better.”
