How LuvBuds Used Emerald Intel to Increase Customer Acquisition By More Than 25%

The Challenge

Over the years, LuvBuds has become a distributor of choice to hundreds of dispensaries across the US, and as the industry continues to expand across the fifty states, so too, does LuvBuds potential business opportunity. For LuvBuds VP of Commercial, Mike Martin, providing his sales team with tools that will support outreach and pipeline creation is a top priority.

“Prior to Emerald Intel, we were using another data provider, however, adoption across the team wasn’t consistent,” shares Mike. “The tool wasn’t very intuitive and didn’t offer an integration with HubSpot, so the team spent a good portion of their time manually maintaining data and target lists.”

The Solution

Emerald Intel delivered on each of LuvBud's requirements: 

1. Access to accurate information on cannabis licenses.
2. Reliable contact information, including job titles and date of licensing.
3. An intuitive, frictionless user experience. 
4. Integration with HubSpot.
5. A commitment to maintaining and growing a reliable database.

The Results

Thanks to Emerald Intel, new customer acquisition has increased by more than 25%. The sales team uses Emerald Intel almost daily for research and prospecting and the HubSpot integration has improved the way Mike and his team maintain and manage contact data and outreach efforts. LuvBuds is also leveraging Emerald Intel’s interactive mapping feature to support regional sales and marketing efforts. 

With access to reliable cannabis industry data via a user-friendly SaaS, the LuvBuds sales team now spends more time prospecting and less time on administrative tasks, and as a result, is generating pipeline faster and closing more deals.  

“Emerald Intel is ahead of the competition on user interface and 'friendliness', especially for sales folks. Enablement tools are key to sales success, but in my experience, if the user interface isn’t intuitive, then it goes unused. Onboarding the sales team was easy and they use Emerald Intel all the time. The 25% increase in customer acquisition is a direct reflection on the quality of the data and the software itself.”