How NCIA Is Using Emerald Intel to Grow Its Community and Events

Industry

Nonprofit/Charity

Challenge

Needed to expand reach and connect with operators about upcoming events.

Results

Nearly 100 new attendees at four stakeholder events across the country.

thecannabisindustry.org

“Emerald Intel's platform provides our association access to a larger number of owners and key decision makers at licensed businesses in key markets. This has been especially helpful for our events program."

Aaron Smith

Former Co-Founder & CEO, NCIA

About NCIA

Established in 2010, the National Cannabis Industry Association (NCIA) is the largest and longest-running trade association. Dedicated to advancing the interests of the licensed cannabis industry, the NCIA provides its members political representation, industry insights, and numerous networking and education opportunities each year.

The Challenge

NCIA has curated a large membership community over the years, however continuing to expand their reach and connect with operators about NCIA events has become a challenge for Aaron Smith, former Co-Founder & CEO of NCIA.

“While our traditional email and social marketing channels drive some awareness, we need to reach new cannabis professionals who aren’t part of our existing network. The industry continues to grow each year, which means more businesses and operators are coming into the space and could benefit from our community and the events we host. Instead of waiting for people to find us, we want to be proactive—and that’s where Emerald Intel comes in.”

The Solution

Emerald Intel delivered on each of NCIA's requirements:

Accurate information on the latest licensees
Reliable email and contact details for key decision makers
An intuitive, frictionless user experience
The ability to filter and sort within key markets and regions
A commitment to maintaining and growing a reliable database

The Results

For Aaron and the NCIA, the value Emerald Intel delivers has been easy to quantify.

"Expanding our outreach to contacts identified within Emerald Intel brought nearly 100 new people to the four Stakeholder Summit events we hosted in Colorado, California, Maryland, and Missouri earlier this year.”

With access to a reliable, growing source of cannabis professionals, the NCIA can reach more license holders faster while remaining hyper-focused on what they do best: providing key policy developments and opportunities to engage with local regulators, policymakers, and others in the NCIA community.