How Sorting Robotics Is Bringing Automation to the Cannabis Industry with Emerald Intel Data

The Challenge

Sorting Robotics is one of the first to bring reliable automation to cannabis manufacturing, however Ben Arreguy, Director of Sales and Business Development for Sorting Robotics, says getting it into the hands of the right companies has been a challenge.

“There’s not a lot of transparency within the cannabis industry. Identifying companies that align with our ideal customer profile has been a challenge. To accelerate our growth, it became evident that we needed a robust data solution to effectively support our sales objectives.” 

The Solution

Emerald Intel delivered on each of Sorting Robotic's requirements: 

1. Access to accurate, validated information on manufacturers and decision makers.
2. Comprehensive company profiles to support sales research.
3. Robust search capabilities—including region, license type, and job title.
4. Integration with Hubspot.
5. A provider committed to evolving its solution.

The Results

Before Sorting Robotics became an Emerald Intel client, Ben explored the EI solution. While he recognized its potential, he initially chose to implement a different tool. A few short months later, Ben decided to give EI a second look after he learned about the HubSpot Integration.

"I felt like I was looking at a completely different company! The data growth was impressive—especially around manufacturing—and it was easy to see the team was putting a lot of thought into how they were developing and evolving the product."

Ben and his sales team now have access to data they couldn’t find before, and prospecting has become quicker and more efficient because they can filter and sort prospect data with precision. The team uses Emerald Intel to research inbound leads before they follow up and finds the recent news updates extremely helpful. As Sorting Robotics looks to expand into new markets across the fifty states, Ben is confident Emerald Intel will enable his team to understand new markets and give them the data they need to make it happen.

“Not only does the Emerald Intel platform meet our business needs, but the people at EI are great. Whenever I see the team at an industry event, they ask the right questions. They aren’t just looking for a pat on the back. They want to know what can be improved; what would help my sales team do their jobs better. It’s refreshing to work with a provider that is committed to the care and evolution of its product.”