How SparkPlug Is Using Emerald Intel To Streamline Prospecting Efforts And Drive Revenue

Industry

Technology

Challenge

Needed to quickly and easily identify prospects and their decision makers to cut down on manual efforts.

Results

Eliminated an otherwise time consuming and manual process, making the team more streamlined and efficient.

sparkplug.app

“Emerald Intel has become our go-to prospecting tool. With it, we’re able to narrow our focus, accurately identify our ideal customer profile, and get straight to the information we need."

Lindsey DiFabbio

Sales Development Specialist, SparkPlug

About SparkPlug

Founded in 2020, Sparkplug is a budtender incentive platform designed to help cannabis dispensaries increase sales and minimize employee turnover by incentivizing and motivating employees through contests, commission payouts, and goal achievements.

The Challenge

As a start-up looking to find its foothold in an emerging market that offers little predictability, Lindsay Difabbio, a Sales Development Specialist at SparkPlug, and her team needed a business intelligence tool to help them identify prospects and achieve their own sales and growth goals. And while the legalized cannabis market continues to expand and grow at an outstanding rate, the ability to quickly identify prospects and their decision makers is a challenge that requires significant manual effort and time on the part of sales.

“As an emerging market, prospecting tools for cannabis are virtually nonexistent, however the need is high. Our sales team was spending hours searching for potential prospects and gathering basic information before outreach could even begin—everything was so manual. We knew in order to be successful we had to find a source of truth—a database that could provide detailed information on licensing, businesses, and their decision makers, to better direct our outreach and allow us to move faster.”

The Solution

Emerald Intel delivered on each of SparkPlug's requirements:

Reliable, detailed intelligence that could support prospecting and research activities.
Intuitive and user friendly to drive quick adoption and time savings.
The ability to filter and sort the data to surface their ICP with ease.
Integration with their CRM to maintain current processes and track prospect outreach.
Continuous investment growing the database and developing new functionality.

The Results

For Lindsay and her team, Emerald Intel has quickly become a resource they couldn’t imagine prospecting without.

"Emerald Intel is a great addition to any cannabis company's tech stack. It’s intuitive, simple to use, and has more in-depth information on cannabis businesses than any other tool I’ve encountered. The accessibility and helpfulness of the Emerald Intel team is the cherry on top.”