Marketing teams move quickly.

So does the cannabis industry.

In cannabis, operators expand into new states, launch new brands, hire new decision-makers, and gain or lose licenses every day. Add to this personnel changes, a revolving door of new hires, and the fact that holding companies often manage retail, distribution, and cultivation under different names, and it’s clear why static contact lists can't keep pace. 

Emerald Intel gives marketers continuously updated cannabis market intelligence, helping demand generation, account-based marketing, event marketing, and outbound teams build campaigns around verified companies instead of outdated spreadsheets.

BUILD BETTER TARGET LISTS

Account-Based Marketing starts with better data

Successful ABM campaigns depend on identifying the right companies before your competitors do. Emerald Intel helps marketing teams build highly targeted account lists using:

  • License type
  • State and province
  • Operator type
  • Company size
  • Brand portfolios
  • Ownership structure
  • Verified decision-makers

Regardless of the channel—email, social, direct mail, or beyond—your audience starts with verified cannabis market data.

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IMPROVE CRM DATA QUALITY

Better data means better deliverability

Marketing automation is only as good as the data behind it. Emerald Intel integrates directly with HubSpot, Salesforce, and Zoho CRM, enriching your database with verified contacts, license information, company updates, and organizational data.

Cleaner CRM data helps reduce bounce rates, improve segmentation, and give sales teams higher-quality leads.

 

Cannabis Data By The Numbers

DATA POINTS

500+

COMPANIES

51,000+

CONTACTS

200,000+

REACH THE MARKET AT THE RIGHT MOMENT

Campaign with confidence

Timing matters. Emerald Intel helps marketing teams identify opportunities through:

  • Newly issued licenses
  • Company expansion
  • Ownership changes
  • Executive moves
  • Daily market news
  • Legislative developments

Whether you're preparing for an industry event, planning a content campaign, or launching outbound outreach, you'll always be working from the latest market intelligence.

 

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GET MORE OUT OF INDUSTRY EVENTS

Pre-and-post event marketing with verified data

Use Emerald Intel before, during, and after cannabis industry events to enrich attendee lists with emails, phone numbers, and more. Gather insights on booth visitors for meaningful conversations in real time, and craft follow up messages that will excite and resonate with your prospects.

See how better market intelligence can improve every campaign.

From account-based marketing and CRM enrichment to event planning and thought leadership, Emerald Intel helps marketing teams spend less time cleaning data and more time generating qualified cannabis pipeline.

Book a Demo
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