Ed's Approach to the Cannabis Industry

Ed is available for media quotes and expert commentary, podcast and video interviews, conference panels and keynote sessions, market briefings for executive and investors, and data-backed insights on cannabis regulation.
Data First

Ed's insights are grounded in licensing, regulatory, ownership, and enforcement data collected and verified by Emerald Intel.

National Perspective

Emerald Intel tracks cannabis activity across 41 US states, Canada, and more than 130 regulatory agencies—powering Ed's data first approach to cannabis.

Media Ready

Ed has several years of experience participating in interviews, podcasts, panels, and explaining complex market shifts in the cannabis industry.

Ed Keating helps journalists, podcast hosts, policymakers, operators, and industry analysts understand what is actually happening across the licensed cannabis market.

As Chief Economist at Emerald Intel and co-founder of Cannabiz Media, Ed has spent more than a decade building and interpreting one of the industry's most comprehensive regulatory datasets, covering licenses, ownership structures, violations, recalls, M&A activity, and brand-level information across North America.

What Ed Speaks To

Ed is a knowledgable source for reporters and hosts looking for practical, evidence-based commentary on the business and regulatory forces shaping cannabis.

"The industry is contracting while it waits for rescheduling, and the data makes that impossible to ignore." - Ed Keating

  • Licensing Trends: License growth, attrition, saturation, market entry, and state-by-state comparisons.

  • Market Contraction: What license declines, consolidation, distressed assets, and enforcement activity signal about market health.

  • Rescheduling: How federal rescheduling may affect operator economics, market structure, capital access, and competitive dynamics.

  • Enforcement & Compliance: Violations, recalls, testing labs, regulatory pressure, and the risks operators often overlook.

  • M&A and Consolidation: Ownership changes, multi-state operator strategy, local market limitations, and consolidation patterns.

  • Policy vs. Reality: Where legalization narratives diverge from licensing data, local restrictions, illicit market pressure, and operator viability.

Short Media Bio

Ed Keating is Chief Economist at Emerald Intel and co-founder of Cannabiz Media. For more than a decade, he has tracked the licensed cannabis industry through a proprietary dataset spanning licenses, enforcement actions, ownership structures, and M&A activity across 41 U.S. states and Canada. His work is used by operators, financial institutions, and regulators, and his analysis consistently reveals what headline numbers miss.
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Ed-Keating

Suggested Interview Topics

  • What cannabis license contraction reveals about market health

  • Why rescheduling is a turning point, but not a rescue

  • How local restrictions shape state legalization outcomes

  • What enforcement patterns signal about compliance risk

  • How illicit and hemp markets pressure licensed operators

  • Where investors and operators should look beyond headline license counts

MEDIA HIGHLIGHTS

Media, Interviews & Published Insights

Ed has been quoted, interviewed, and featured across mainstream media, industry outlets, podcasts, and market intelligence resources.

The New York Times: How Oklahoma became a Marijuana Boom State

Read the article

St. Louis Magazine: Budding Prospects, Missouri Recreational Marijuana

Read the article

Yahoo Finance: Cannabiz Media on Yahoo! Finance

Watch the interview

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HOSTED BY ED KEATING

Emerald Insights Podcast

The cannabis industry looks different depending on where you sit. On the Emerald Insights Podcast, Ed Keating talks with people from across the industry—from operators and entrepreneurs to regulators, technology leaders, and investors. Tune in for fresh perspectives on the people, ideas, and forces shaping cannabis.

Market Pulse Insights

Timely, data-driven analysis of the cannabis market authored by Ed.

View all Market Pulse posts


Colorado Cannabis Market: 2014-2026 Performance Review

Emerald Intel · Market Pulse

Colorado Cannabis Market:2014–2026 Performance Review

Colorado Dept. of Revenue & CDPHE...

A Year of Cannabis WARN Filings: Closures, Restructuring and Job Losses

14 filings • 8 states • ~1,400 affected workers • mid-2025 through July 2026

Cannabis...


The State That Banned Its Way to a Booming Market

Michigan is the third state we evaluated to understand how municipal bans affect state markets. As of early 2024,...

Request Ed Keating for Quotes, Interviews, Podcasts or Speaking

For journalists, podcast hosts, conference organizers, analysts, and industry teams seeking expert cannabis market insight, Ed is available for timely commentary and data-backed perspective

 

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