Ed Keating
Chief Economist, Emerald Intel
Ed is one of the cannabis industry's most trusted data-driven voices on licensing, enforcement, market contraction, rescheduling, compliance risk, and regulatory change.
Ed is currently available for speaking engagements and thought leadership opportunities.
Ed's Approach to the Cannabis Industry
Data First
Ed's insights are grounded in licensing, regulatory, ownership, and enforcement data collected and verified by Emerald Intel.
National Perspective
Emerald Intel tracks cannabis activity across 41 US states, Canada, and more than 130 regulatory agencies—powering Ed's data first approach to cannabis.
A clear, data-backed voice in a noisy cannabis market.
Ed Keating helps journalists, podcast hosts, policymakers, operators, and industry analysts understand what is actually happening across the licensed cannabis market.
As Chief Economist at Emerald Intel and co-founder of Cannabiz Media, Ed has spent more than a decade building and interpreting one of the industry's most comprehensive regulatory datasets, covering licenses, ownership structures, violations, recalls, M&A activity, and brand-level information across North America.
What Ed Speaks To
Ed is a knowledgable source for reporters and hosts looking for practical, evidence-based commentary on the business and regulatory forces shaping cannabis.
"The industry is contracting while it waits for rescheduling, and the data makes that impossible to ignore." - Ed Keating
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Licensing Trends: License growth, attrition, saturation, market entry, and state-by-state comparisons.
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Market Contraction: What license declines, consolidation, distressed assets, and enforcement activity signal about market health.
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Rescheduling: How federal rescheduling may affect operator economics, market structure, capital access, and competitive dynamics.
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Enforcement & Compliance: Violations, recalls, testing labs, regulatory pressure, and the risks operators often overlook.
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M&A and Consolidation: Ownership changes, multi-state operator strategy, local market limitations, and consolidation patterns.
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Policy vs. Reality: Where legalization narratives diverge from licensing data, local restrictions, illicit market pressure, and operator viability.
Short Media Bio
Suggested Interview Topics
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What cannabis license contraction reveals about market health
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Why rescheduling is a turning point, but not a rescue
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How local restrictions shape state legalization outcomes
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What enforcement patterns signal about compliance risk
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How illicit and hemp markets pressure licensed operators
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Where investors and operators should look beyond headline license counts
Media, Interviews & Published Insights
The New York Times: How Oklahoma became a Marijuana Boom State
St. Louis Magazine: Budding Prospects, Missouri Recreational Marijuana
Yahoo Finance: Cannabiz Media on Yahoo! Finance
Emerald Insights Podcast
The cannabis industry looks different depending on where you sit. On the Emerald Insights Podcast, Ed Keating talks with people from across the industry—from operators and entrepreneurs to regulators, technology leaders, and investors. Tune in for fresh perspectives on the people, ideas, and forces shaping cannabis.
Market Pulse Insights
Timely, data-driven analysis of the cannabis market authored by Ed.
Colorado Cannabis Market: 2014-2026 Performance Review
Colorado Cannabis Market:2014–2026 Performance Review
A Year of Cannabis WARN Filings: Closures, Restructuring and Job Losses
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Cannabis...
The State That Banned Its Way to a Booming Market
Michigan is the third state we evaluated to understand how municipal bans affect state markets. As of early 2024,...
